Bespoke AI models are the next big thing in filmmaking

"Though many AI boosters have convinced themselves that the technology can spit out films and television series whole cloth, claims of Hollywood being cooked feel very premature when you see what people are making with the most popular image/video models on the market. Models like Sora, Veo, and Runway just do not seem all that great for entertainment production."

"What really sets these models apart from their peers, though, is the way they can purportedly be customized through training that turns them into bespoke tools that are tailor-made for every project."

"Customizability was one of the major points that Netflix emphasized last week when the company announced that it is absorbing InterPositive, an AI startup founded by Ben Affleck in 2022. Though Netflix has not disclosed how much it paid for InterPositive, Bloomberg reports that the figure could be as much as $600 million."

Netflix purchased InterPositive, an AI startup founded by Ben Affleck in 2022, for around $600 million. Unlike popular generative AI models like Sora, Veo, and Runway that struggle with entertainment production quality, InterPositive represents a new breed of AI designed specifically for creative needs. The startup's key differentiator is customizability—its models can be trained and tailored for individual projects, creating bespoke tools rather than one-size-fits-all solutions. Netflix emphasized this customization capability when announcing the acquisition, signaling plans to make AI a foundational element of its business operations, though specific deployment timelines remain undisclosed.

Read at The Verge