"The BBC could soon make programmes for YouTube, after being put under pressure to produce more content on the increasingly dominant digital platform. The corporation would begin making some content released first on the platform under proposals that could be announced as soon as next week as it seeks to reach younger viewers, who are the heaviest users of YouTube."
"Public service broadcasters including the BBC have been demanding that, in return, YouTube gives their content more guaranteed prominence on the platform. It is not yet known whether YouTube has agreed to do this as part of the deal. The plans, first reported by the Financial Times, could mean shows made for YouTube are subsequently placed on the BBC iPlayer and Sounds platforms, which have been growing fast."
"Stephen Price, an industry expert on viewing habits, said the deal raised questions about the licence fee and demonstrated the speed of change in media consumption. Partly, there's a sense of inevitability about this, accelerated perhaps by the arrival of smart TVs meaning it became available to view YouTube on the main TV in living rooms sort of mainstreamed it, he said. I wonder what it means for the license fee, as well."
The BBC could begin producing programmes released first on YouTube to reach younger audiences who use the platform most. Politicians and regulator Ofcom have pressured public service broadcasters to increase YouTube content as viewing shifts toward the platform for TV, creator videos, short-form clips and podcasts. Public service broadcasters want greater guaranteed prominence for their content on YouTube in exchange for supply. The proposals could lead to YouTube-first shows later appearing on BBC iPlayer and Sounds and could generate advertising revenue for content shown outside the UK. Questions have arisen over whether licence-fee funds will pay for YouTube-first content and about effects on commercial broadcasters.
Read at www.theguardian.com
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