The Salt Lake Tribune, purchased by Paul Huntsman in 2016 amid financial challenges, is transitioning from for-profit to nonprofit. After significant staff cuts and IRS approval for nonprofit status in 2019, the Tribune has seen improvements, including strong leadership under CEO Lauren Gustus. A unique strategy involves potentially removing the paywall on their digital site if a fundraising campaign hits $1 million, aiming to broaden access to news. This transformation highlights the complexities and potential benefits of nonprofit journalism.
If a special campaign being conducted this year raises $1 million, the Tribune's digital site will flip from paywall-protected to free.
Gustus and her board have decided on a strategy that sounds a little out there. Why limit access to those who can pay for it?
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