"MSNBC officially becomes MS NOW ushering in an uncertain time for a network that has had the corporate backing of Comcast for more than a decade, and GE before that. But to hear one of the network's stars tell it, the prevailing feeling inside the company's new headquarters is excitement rather than trepidation. There's an electricity in the air, said Ari Melber the network's longtime 6 p.m. host in an interview with Mediaite conducted on Nov. 6."
"Yet the fact is, things are changing even if many of those changes are not discernible to viewers. The network has had to build a newsroom nearly from scratch, as it is no longer able to work with the journalists of NBC News. It's leaving behind its iconic headquarters at 30 Rock for a new space in Midtown Manhattan. And that multi-colored peacock, one of the most recognizable logos in America, is disappearing from the lower right-hand corner of viewers' screens for good."
"But if any of the uncertainty is wearing on the people at the network, you wouldn't know it from talking to them. And that goes particularly for Ari Melber whose nightly show, The Beat, has held down the 6 p.m. ET time slot for eight years now. Melber has been a steadying force at the network and despite rumors earlier this year that he was considering jumping ship has committed to being one of MS NOW's franchise players."
MSNBC has officially rebranded as MS NOW after decades of corporate backing from Comcast and GE. Network leaders and on-air talent express internal excitement, backed by a reported $20 million marketing campaign and a live New York City event. Operational changes include constructing a newsroom from scratch due to the end of collaboration with NBC News journalists, relocating from 30 Rock to new Midtown Manhattan offices, and removing the iconic peacock logo from on-screen branding. Longtime 6 p.m. host Ari Melber remains committed as a franchise player and voices concern about the rule of law in America.
Read at www.mediaite.com
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