"I've been publishing since 2008, and in that time I've seen it all-the slick agency emails, the endless PR pitches, the promises of "exposure," and the shameless attempts to get premium placement without paying a dime. After nearly two decades in this business, I can say with full authority: if you're not bringing actual value to the table-through payment, product of equal worth, or a reasonable middle ground-then kindly fuck off."
"Let's be very clear. Agencies get paid. PR firms get paid. Marketing managers get paid. Clients cut checks that keep the lights on for your entire operation. But when it comes time to get content placed, somehow publishers are expected to work for free. Not anymore. Not here. Not with a DA70 platform that syndicates to Apple News, Google News, and actual human readers."
"Here's how it usually goes. A brand signs a PR firm or marketing agency on retainer. They cut a fat check every month-five figures, sometimes six-for "strategy," "campaign building," and "outreach." The agency cashes it, then turns around and floods publishers like me with generic, copy-paste pitches. What's in it for us? Nothing. No check. No value exchange. No equity in the relationship."
Agencies and PR firms collect substantial retainers while sending generic, copy-paste pitches to publishers without offering payment or equivalent value. Publishers are routinely expected to edit, format, publish, and syndicate content for free despite providing audience access and distribution. Paid retainers often produce inflated metrics and coverage on unread, paywalled, or bot-inflated sites that deliver no real engagement. A DA70 platform syndicates to Apple News, Google News, and actual readers, creating a place that refuses unpaid placements. The freeloading exchange model devalues journalism. Fair placement requires payment, product-of-equal-worth, or a reasonable middle ground to reset terms.
Read at stupidDOPE | Est. 2008
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