Vertical dramas, short melodramas primarily produced for smartphone viewing, are creating new job opportunities in the UK film and TV industry. These bite-sized productions, characterized by engaging storylines and low budgets, are gaining immense popularity among viewers, especially in the US. The British film industry, facing unemployment challenges, is increasingly embracing these dramas due to the appeal of British actors and the affordability of UK filming locations. Dan Lowenstein, a director active in this space, expresses optimism about the potential for quality improvements and more work opportunities in traditional film and TV avenues.
They're a Chinese cultural phenomenon which keeps millions of viewers glued to their phones; the runaway success of vertical dramas is providing an unlikely source of employment for film and TV crews here in the UK.
Lowenstein says the vertical drama genre is providing income and opportunities for actors and crew. It's bringing income to people, giving opportunities.
The emergence of vertical dramas has coincided with a dip in the UK's film and TV employment market, with almost a fifth of industry freelancers saying they are out of work.
The UK is an increasingly popular location for these typically low-budget productions, reflecting the popularity of British actors in a genre proving a smash with US audiences.
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