The annual Great Moose Migration in Sweden has captured immense attention through a 24-hour livestream, part of the 'slow TV' genre. This event unfolds in Kullberg, where between 300 and 500 moose migrate from the Bothnian Bay to the mountains near the Sweden-Norway border. From late April to late May, millions tune in to watch, with viewership rising from one million in its debut to over nine million last year. The program, lasting weeks and switching camera focuses, has made moose watching akin to a sports event for many enthusiasts, forging a unique cultural connection.
The Great Moose Migration, a 24-hour livestream on SVT, showcases the annual journey of moose in Sweden, drawing millions of viewers fascinated by their trek.
Over the years, the program has transitioned into an anticipated event for many in Sweden, likened to the excitement of a sports game, especially for non-sports fans.
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