YouTube is expanding its Hype creator amplification initiative, which highlights viewer-voted content from emerging creators. Additionally, the platform is revising its gambling-related policies to mitigate exposure to gambling promotions among younger audiences. Starting March 19, 2025, YouTube will disallow all forms of directing viewers to non-certified gambling sites, including links and verbal references. This policy particularly targets content that offers guaranteed returns and will restrict visibility of certain gambling content to those under 18, excluding online sports betting and in-person gambling depictions.
As of March 19th 2025, we're strengthening our existing policies related to online gambling. Currently, we don't allow any method of directing viewers to gambling sites or applications that aren't certified by Google. This policy will also include URLs, links embedded in images or text, and visual displays, including logos or verbal references, while content promising guaranteed returns may also be removed, regardless of whether the online gambling site or application has been approved by Google.
This means that online gambling content, excluding online sports betting and depictions of in-person gambling, won't be viewable to signed out users or users under 18.
YouTube is expanding its Hype creator amplification option, showcasing viewer-voted content from rising stars in the app, aiming to enhance user engagement.
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