X splits Verified Organizations into 'Premium Business' and 'Premium Organizations' | TechCrunch
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X splits Verified Organizations into 'Premium Business' and 'Premium Organizations' | TechCrunch
"X announced on Tuesday that Verified Organizations, its premium subscription offering for businesses and governments, is being rebranded and will now be split into two offerings: Premium Business and Premium Organizations. While the Premium Organizations tier comes with a grey checkmark and is intended for governments and multilateral organizations, Premium Business will feature a gold checkmark and is designed to help businesses drive growth on X."
"The social network says Premium Business will help companies drive growth on the platform by boosting credibility with a gold checkmark and increasing visibility through affiliate badges. It also comes with advanced impersonation defense tools and faster human support to resolve issues quickly. Premium Business also offers tools for hiring, real-time brand and industry monitoring, access to SuperGrok, and more."
"Additionally, X says Premium Business will soon also get access to priority handles and explore a marketplace to acquire "high-value handles." The company told TechCrunch in an email that priority handles are a set of inactive handles that will be available to Premium Businesses for free, while rarer or more valuable inactive handles will be available for purchase."
Premium Organizations receives a grey checkmark and targets governments and multilateral organizations. Premium Business receives a gold checkmark and targets businesses of all sizes to drive growth. Premium Business is offered in three tiers: Basic, Full Access, and Enterprise. Features include affiliate badges to increase visibility, advanced impersonation defense, faster human support, hiring tools, real-time brand and industry monitoring, and access to SuperGrok. Premium Business will offer priority handles and a marketplace for inactive high-value handles. Pricing starts at $200 per month for Basic, $1,000 per month for Full Access, and custom pricing for Enterprise.
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