"A well-configured CMS is often the most effective fix here - and for GTM c"
Only 22.5% of teams consistently deliver at the pace the market demands, creating a gap between speed expectations and execution. Survey findings identify four major bottlenecks that trace back to technology limitations or dependencies. The approval process is the largest bottleneck, cited by more than 50% of teams, with many teams undergoing multiple rounds of revisions and some facing five or more. Delays often stem from fragmented tool stacks, scattered feedback without a single source of truth, unclear sign-off ownership, and no firm deadlines. A well-configured CMS is presented as an effective fix for reducing approval friction and unnecessary time in GTM delivery.
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