"Applovin (NASDAQ: APP) enjoyed a surge of investor interest on Wednesday, as one of its key subsidiaries published quite an encouraging report on developments in mobile apps. With that tailwind at its back, the adtech specialist's stock surged, and by the end of the day, Applovin's stock had risen by more than 7%. Adjust, Applovin's measurement and analytics subsidiary, published its annual Mobile App Trends report before market open that day."
"Adjust recommends that developers consider the full app ecosystem to take advantage of these opportunities. It quoted its director of marketing, Tiahn Wetzler, as saying that "Sustainable app growth will depend on capturing user journeys across web, app, and other connected environments. It's no longer sufficient to view users in device silos when we know that conversion is influenced by multiple touchpoints.""
Worldwide mobile app installs rose 10% year over year in 2025, while sessions increased 7%. Mobile users are becoming increasingly multi-platform, which should boost demand for analytics and measurement products. Developers are advised to consider the full app ecosystem and capture user journeys across web, app, and other connected environments to support sustainable growth. Conversion is influenced by multiple touchpoints rather than device silos. The app ecosystem remains large, diverse, and expanding, creating continued growth potential for adtech firms such as Applovin, contingent on their ability to capitalize on these trends.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]