Visa's CMO unveiled new AI-driven innovations at the Possible event in Miami, emphasizing the importance of cultural intelligence in shaping commerce. The company introduced products like Visa Pay for mobile wallets, which integrates global merchant access, aiming to enhance transactions. Cooper emphasized that while advanced tools are crucial, understanding cultural shifts will separate successful entities in a future dominated by AI agents capable of autonomous transactions. He posited that marketers must ensure brands retain their human touch in a technology-driven landscape.
Culture shapes what we buy, how we buy, and increasingly, who buys on our behalf, and that's changing fast.
Visa Pay removes that wall. You activate it in your wallet, and now you can tap, click, or scan anywhere Visa is accepted.
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