Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds

"Attention isn't evenly distributed across digital media. What we first observed in gaming, and have now built into our technology, is that there are environments where attention behaves fundamentally differently than anywhere else on the web. When audiences are 'In the Zone,' attention is sustained rather than interrupted, making each impression inherently more valuable."

"Independent analysis conducted by Lumen Research, the global attention technology company, measured actual visual attention and confirmed that Venatus formats produce materially stronger attention metrics for advertisers. These gains reflect measurable shifts across Lumen's core attention metrics of percentage viewed, average view time, and APM (Attention per Mille)."

"Audiences 'In the Zone' are nearly twice as likely to view an ad versus benchmark instream formats, watch ads four times longer at eight seconds on average versus industry benchmark of two seconds for standard digital video, and generate up to five times higher Attention Per 1,000 Impressions than standard digital video benchmarks."

Venatus Media partnered with Lumen Research to analyze video ad campaign performance, revealing significant attention advantages when targeting audiences "In the Zone"—users engaged in high-focus gaming, sports, and entertainment environments. These audiences are nearly twice as likely to view ads compared to standard instream formats, watch ads four times longer (averaging eight seconds versus two-second industry benchmarks), and generate up to five times higher Attention Per 1,000 Impressions. Lumen Research's independent analysis confirmed that Venatus formats produce materially stronger attention metrics across core measurements including percentage viewed, average view time, and APM. The technology assesses user mindset, context, and timing to activate messaging when users are in a distinct cognitive state characterized by immersion, intentional engagement, and advertising receptivity.

Read at Exchangewire