UWM's new AI tools analyze rivals' offers, virtually assist borrowers
Briefly

UWM has introduced two innovative tools for mortgage brokers: LEO, a loan estimate optimizer that identifies financial opportunities by analyzing loan estimates line by line, and MIA, a virtual assistant that automates client communications and follow-up. LEO allows brokers to enhance their offers with features like reduced title fees, while MIA takes on the task of regular outreach to past clients, helping loan officers concentrate on higher-value activities. Both tools aim to revolutionize how loan officers operate, ensuring they remain competitive in a tech-driven landscape.
The loan estimate optimizer, LEO, allows brokers to offer improved deals by analyzing loan estimates line by line, revealing financial opportunities such as reduced fees.
UWM's MIA assistant enhances client engagement by automating calls, messages, and appointment scheduling, ensuring loan officers maintain consistent follow-ups with past borrowers.
Read at www.housingwire.com
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