"We will present options for how Amazon Ads advertisers can deploy infrastructure to support Amazon Marketing Stream on AWS. This direct integration with AWS creates a powerful pipeline for advertising data that enables more agile campaign management and deeper analytical insights. We'll also demonstrate how to utilize Amazon QuickSight and Amazon Q for QuickSight. They transform data into actionable business intelligence-leveraging generative business intelligence capabilities, with natural language interactions, with your advertising data."
"Amazon Marketing Stream is a push-based messaging system that delivers hourly Amazon Ads campaign metrics and information on campaign changes in near real time through the Amazon Ads API. Advertisers receive advertising campaign metrics and information on campaign changes in near real-time. Amazon Marketing Stream reduces reporting delays from days to minutes so advertisers can monitor campaign performance as it happens. This immediate visibility allows for daily monitoring of promotional events for quick identification of underperforming campaigns before budgets are depleted."
Amazon Marketing Stream pushes hourly advertising metrics and campaign-change events through the Amazon Ads API, reducing reporting delays from days to minutes. Integration with AWS creates a pipeline for near-real-time data ingestion, enabling agile campaign management and deeper analytics. The stream includes data from Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, delivering traffic, conversion, budget, recommendation, and log datasets. The granularity and timeliness support dynamic bid adjustments and automated budget reallocation for prompt optimization of underperforming campaigns. Amazon QuickSight and Amazon Q enable natural-language interactions and generative business intelligence to surface actionable insights from advertising data.
Read at Amazon Web Services
Unable to calculate read time
Collection
[
|
...
]