Under Hyve Group's ownership, Possible conference expands its offerings
Briefly

The Possible conference, entering its third year, is undergoing significant expansion with a multimillion dollar investment from Hyve Group, its new owner. The event will introduce scheduled meetings, inspired by Hyve’s flagship ShopTalk event, though on a smaller scale of about 3,000 meetings compared to ShopTalk's 50,000. Held at the Fountainbleau Hotel in Miami Beach, these meetings aim to offer an intimate experience while incorporating a unique outdoor atmosphere. The initiative seeks to enhance attendee engagement and maintain the exclusive feel of the event, according to co-founders Christian Muche and Mark Shashoua.
This is the first introduction of the meetings program at scale. The proof will be in two weeks time. But we are very pleased with the engagement of what we call the 'gold dust.'
Read at Digiday
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