"We're starting to look at that - the difference between what a brand's advertising is trying to convey to the market about that brand, and the delta between what the AI answer platforms [say], said Mark Howard, Time's chief operating officer."
"Time is using tools from companies like TollBit and ScalePost to track how the publisher is showing up in AI search and the topics and articles being cited and referenced."
"Time is working with Mobian to analyze a brand's ads to pinpoint what a brand is saying about itself, including tone and sentiment, according to Howard."
Time is introducing a GEO product that focuses on brand sentiment by analyzing how AI search engines represent brands. This product aims to identify discrepancies between a brand's intended messaging and AI-generated summaries. Time utilizes tools from TollBit and ScalePost to track its visibility in AI searches. The company collaborates with Mobian to assess brand advertisements, comparing the brand's self-representation with AI responses from platforms like ChatGPT and Claude. This analysis generates numerous prompts to evaluate the sources cited in AI answers.
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