Thriving As A Small Law Firm Is All About Tiny Adjustments - Above the Law

"Fresh off its name change, the company hosted its inaugural user conference last week in Austin, Texas. While everything is usually bigger in Texas - the wide-open skies, the slabs of slow-cooked brisket, the scale of the failed education system - 8am's Kaleidoscope conference clocked in on the cozier side. That's the nature of first-time shows. There will always be a slice of the prospective audience who sits it out, keeping their powder dry until they hear back that it's really worth it."

"One would be hard-pressed to point to anything that betrayed a rookie conference. A convenient venue, excellent food, superb panels, and an exhibitor layout that maximized visibility without feeling like running a gauntlet. In a subtle stroke of genius, the programming broke from the customary cookie-cutter schedule and embraced breakout sessions of varying lengths. Some subjects just don't merit an hour, but that doesn't make them less important. Kaleidoscope had a "content-first" approach to panel selection and built a schedule to accommodate that."

8am rebranded from AffiniPay and hosted its first Kaleidoscope user conference in Austin. The event balanced cozy scale with high-quality execution, including a convenient venue, excellent food, and an exhibitor layout that enhanced visibility. Programming emphasized practical, content-first panels and varied breakout session lengths appropriate to topic importance, covering ethics in texting clients and AI for small-firm legal marketing. A recurring signage typo was turned into an opportunity for additional swag. Olympian Gabby Thomas headlined and focused on her profession, describing elite track life in a way that resonated with lawyering.

Read at Above the Law