In today's digital landscape, businesses struggle to identify technology that genuinely adds value versus that which is merely trend-driven. This oversight leads to inefficiencies and lost growth opportunities. Thomas Priore, CEO of Priority, emphasizes a purposeful innovation strategy that focuses on solving real issues businesses face with cash flow and working capital. Priority has transitioned from a payments processor to a unified commerce platform serving nearly one million customers, highlighting the importance of practical, scalable technology that enhances business operations rather than just following trends.
Businesses today face a significant challenge: distinguishing between technology that delivers genuine value and technology that merely chases the latest trends.
That's how technology has to work. It has to actually enable those things that make the lives of business owners better.
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