"This week was defined by soaring digital engagement, acquisitions, sharper data tools, and accelerating AI ecosystems reshaping the global tech and media landscape. In today's MadTech Daily, we cover Disney and OpenAI striking a deal to bring characters to Sora, Google testing AI article overviews on certain Google News pages, as well as Apple's inside look at Meta's shift from open-source to revenue-driven AI."
"Britons' digital consumption continues to accelerate, with new Ofcom figures showing YouTube remains the dominant attention magnet, with an average of 51 minutes of viewing time per person each day across devices. Meanwhile, Alphabet and Meta together account for more than half of all online activity. M&A activity in the industry also heats up as Cadent acquires VuePlanner, the contextual advertising and YouTube planning specialist. The deal brings more than 35 VuePlanner staff into the business, lifting Cadent's total headcount to around 640."
Disney and OpenAI are collaborating to bring characters to Sora while Google tests AI-generated article overviews on select Google News pages. Apple highlighted Meta's pivot from open-source toward revenue-driven AI approaches. Ofcom data show YouTube averages 51 minutes of daily viewing per person across devices, with Alphabet and Meta capturing over half of online activity. Cadent acquired VuePlanner, adding 35+ staff and raising its headcount to about 640. Netflix agreed to acquire Warner Bros. Discovery amid a hostile USD$108.4bn Paramount bid to block a USD$72bn deal. Uber launched Uber Intelligence with LiveRamp, and Meta struck licensing deals to feed real-time updates to Meta AI.
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