
"This week, global policy tensions, ad gains, and AI copyright battles dominated headlines. In today's MadTech Daily, we discuss Dentsu weighing sale of global unit, YouTube and Fox striking a short-term deal, and Omnicom surpassing WPP in UK ad spend. Donald Trump has warned of tariffs on countries imposing digital services taxes, targeting the UK, France, Italy, and Spain. The former president said such measures "discriminate" against US tech giants like Google, Meta, Amazon, and Apple."
"Meanwhile, in the retail sector, Walmart reported a 46% year-over-year surge in ad revenue, boosted by its Vizio acquisition and a 31% increase in Walmart Connect's US performance. However, despite total revenue climbing to USD$177.4bn (£132bn), profits missed expectations, sending shares lower. In AI news, Anthropic has settled a class action lawsuit from US authors over claims its Claude models were trained on pirated books, avoiding a trial. The agreement details will be disclosed soon, according to the plaintiffs' lawyer."
Global policy tensions over digital services taxes provoked threats of tariffs from Donald Trump against the UK, France, Italy, and Spain, citing discrimination against US tech giants. Major ad-holding movements included Dentsu considering a sale of its global unit, a short-term deal between YouTube and Fox, and Omnicom overtaking WPP in UK ad spend. Walmart's ad revenue rose 46% year-over-year, driven by Vizio and stronger Walmart Connect performance, though profits missed expectations despite revenue of USD$177.4bn. In AI, Anthropic settled a class-action over alleged use of pirated books, while Perplexity launched a USD$42.5m publisher revenue pool and faces a lawsuit in Japan.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]