"According to TTD's 10-K, 10% of its total on-platform spend came from two unnamed holding companies as of the end of 2025. One is certainly Publicis, and the other is likely Omnicom-IPG. Losing Publicis would sting. It's been a stalwart backer of TTD among the holdcos, since Omnicom defaults to Amazon's ad tech and WPP reps Team Google."
"Publicis isn't having it. The holdco's spokesperson told Adweek that 'none of the options proposed by The Trade Desk resolved the issues raised by the audit. As a result of the audit findings we will no longer be recommending The Trade Desk as a solution for our clients.'"
"The Trade Desk says it didn't fail the audit. It purposely didn't disclose the info requested by FirmDecisions because to do so 'would violate customer and partner confidentiality agreements.' A spokesperson says the DSP 'proposed a range of options to Publicis.'"
An independent audit by FirmDecisions, owned by Ebiquity, found that The Trade Desk applied DSP fees and charged for opt-in products in unauthorized ways, according to a leaked Publicis memo. TTD disputes the findings, claiming it withheld requested information to protect customer and partner confidentiality agreements and offered alternative solutions to Publicis. Publicis rejected all proposed options and announced it will no longer recommend The Trade Desk to clients. This is significant as Publicis represents approximately 10% of TTD's total on-platform spend, making it a major client loss alongside potential impact from other major holding companies.
#the-trade-desk-audit-findings #dsp-fee-disputes #publicis-client-relationship #ad-tech-compliance #holding-company-partnerships
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