"Teads, the omnichannel outcomes platform, announced today (8th May, 2026) that Jit Shergill has joined the team as head of sales for the UK. Shergill will primarily oversee all the UK agency account teams in London while covering for Lucy Brett, and will be responsible for pipeline measurement and hitting performance and CTV targets."
"Shergill joins the team from TikTok, where he played a central role in scaling TikTok's UK commercial business from early-stage adoption to a market-leading, multi-billion revenue operation, establishing it as a core partner to the UK's leading agency groups and advertisers. A key element of his role was successfully integrating brand and performance solutions to deliver measurable business outcomes, helping shift advertiser investment towards more outcome-driven approaches."
"Sam Maloney, commercial director, UK, Teads, commented, "It's fantastic to have Jit join our team and bring his wealth of industry knowledge. Jit has a strong track record of translating market opportunity into tangible commercial outcomes, combining strategic vision with hands-on execution to drive measurable business impact at scale, and I'm looking forward to working closely with him at Teads.""
"Jit Shergill commented, "I am incredibly excited to be joining Teads at such a pivotal moment in its journey. The business has built a genuinely compelling position in the market, grounded in premium media, innovation, and a clear focus on delivering outcomes for clients." "What stands out to me is the strength of that foundation and the real momentum behind it, combined with a significant opportunity to accelerate further. There is huge potential to deepen agency partnerships, unlock new commercial growth, and continue evolving how we bring together media, data, and creative to drive meaningful impact at scale.""
Teads announced Jit Shergill as head of sales for the UK. He will oversee UK agency account teams based in London and cover for Lucy Brett. His responsibilities include pipeline measurement and meeting performance and CTV targets. Shergill joins from TikTok, where he helped scale the UK commercial business from early adoption to a multi-billion revenue operation. He established TikTok as a core partner for leading UK agency groups and advertisers. A key focus was integrating brand and performance solutions to deliver measurable business outcomes and shift investment toward outcome-driven approaches. Shergill will report to Sam Maloney, commercial director UK.
#uk-sales-leadership #agency-partnerships #ctv-performance-targets #brand-and-performance-integration #omnichannel-outcomes
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