"Starting May 4, TBPN will launch a series of out-of-home ads in L.A. in partnership with advertising company AdQuick. The ads will roll out across 'prime L.A. real estate,' including on Sunset Boulevard, Hollywood, Mid-Wilshire and Santa Monica and Vine."
"'AdQuick has been a day-one partner of TBPN, so partnering with them on our FYC campaign across Hollywood was a no-brainer,' said Dylan Abruscato, president of TBPN."
"'We're building something at the intersection of interactive, internet-native content and Hollywood tradition, and it's exciting to see the Emmys recognize emerging media programs like ours as television continues to evolve.'"
"'TBPN is my favorite tech show. We want them to keep that going and for them to do what they do so well. I don't expect them to go any easier on us,' said Sam Altman, OpenAI's CEO."
TBPN, acquired by OpenAI, is launching an Emmy campaign with ads in Los Angeles starting May 4. The ads, created in partnership with AdQuick, aim to promote TBPN as a significant cultural force in podcasting. The campaign highlights the evolution of podcasts into cultural ecosystems. Dylan Abruscato, TBPN's president, emphasizes the partnership with AdQuick as a natural fit. OpenAI aims to use TBPN to foster constructive conversations about AI's impact, maintaining the show's editorial independence while promoting its message.
Read at Variety
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