"The NAD determined Verizon's offer doesn't cross any lines because it's not a short-term teaser offer that immediately pulls the rug out from customers after just a few months."
"The three-year price guarantee aligns with reasonable consumer expectations that wireless rates may adjust over the long term."
"Ultimately, this is just another chapter in the internal carrier wars. What does this mean for customers specifically? Not much, honestly."
"The ruling is probably a net positive for customers in the long run, as it means T-Mobile has stronger competition than it would if Verizon had been pressured to change its most popular promotion."
The National Advertising Division ruled that Verizon's promotions do not mislead customers, rejecting T-Mobile's complaints. T-Mobile had alleged that Verizon's $25 for 4 lines promotion lacked clarity regarding its 36-month limitation. The NAD found that Verizon's offer aligns with consumer expectations and is not a short-term teaser. This ruling strengthens competition among carriers, which could lead to better promotions for customers in the long run.
Read at Android Authority
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