Stop experimenting with AI. Start using these 5 prompts

"It’s not enough to simply use artificial intelligence tools. You need to use them with intention. These prompts provide the starting point. To say AI has changed the game for real estate agents could be the understatement of the year. But the biggest opportunity isn’t simply using AI. The real opportunity is knowing what to use it for. That’s where many agents are still stuck. They’ve experimented with ChatGPT. They’ve asked it to write a listing description or maybe help with a social media post. But they haven’t turned it into a system that helps them solve the real challenges in their business. The difference comes down to intentionality."

"The agents who get the most out of AI are not just asking random questions. They are using specific prompts tied to specific business outcomes. Here are five AI prompts every real estate agent should be using right now. One of the biggest opportunities for agents right now is being recommended by AI. For years, agents focused on SEO or search engine optimization. That still matters, but we are quickly moving into the world of AEO or answer engine optimization."

"Consumers are beginning to ask AI tools questions like: “Who is the best real estate agent in my area?” “Who should I use to sell my home?” “Who specializes in waterfront homes near me?” That means agents need to think about how AI sees them. This prompt will give you the plan of what to do to become the agent AI recommends. This prompt helps you identify where your online presence may be unclear. It also helps you create messaging that positions you as a trusted local authority without sounding like you are bragging."

"Listings require more strategy today than they did a few years ago. In many markets, homes are sitting longer. Sellers are more anxious. Buyers are more selective"

AI use in real estate requires intentionality rather than random experimentation. The biggest opportunity is knowing what to use AI for and tying prompts to business outcomes. Many agents have tried AI for listing descriptions or social posts, but they have not built systems that solve core business challenges. AI recommendation behavior is becoming important as consumers ask AI tools questions about the best agents and specialists in specific areas. Agents need to understand how AI perceives their online presence and create messaging that establishes trusted local authority. Listings also require more strategy as homes stay on the market longer, sellers feel more anxious, and buyers become more selective.

Read at Inman