"First off, the report digs into the modern definition of conversation, which now incorporates a wider breadth of connection options. As you can see in this chart, more people now consider a broader range of digital interactions as conversation, which suggests that these alternatives are now on par with more traditionally accepted conversational processes. As explained by Snap: Digital interactions are increasingly expressive, leaning into formats like emojis, stickers, GIFs, and memes to convey tone and emotion."
"The key driver for this shift? Self-expression and the desire to communicate in clearer and more dynamic ways than text alone. Case in point: The data shows that 94% of people are open to getting either emails, SMS, DMs, or chat pop-ups from brands online. DMs are popular, with 77 - 86% of consumers being open to receiving them, depending on the market."
Data from over 12,800 participants across five regions shows that the modern definition of conversation now includes a wider breadth of digital interactions. Expressive formats such as emojis, stickers, GIFs and memes are increasingly used to convey tone and emotion. Self-expression and clearer, more dynamic communication drive this shift away from text alone. Ninety-four percent of people are open to receiving emails, SMS, DMs or chat pop-ups from brands, while 77–86% are open to DMs depending on market. Snapchat ad formats demonstrate high visibility and engagement, indicating opportunity for brands to adopt alternative connection options.
Read at www.socialmediatoday.com
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