"What's new: HubSpot finally added social post and social channel performance data to the Custom Report Builder. Until now, social metrics were stuck in the "Analyze" tab of the social tool and a handful of prebuilt reports. But with this change, you can bring post-level and channel-level data into your custom dashboards. That means metrics like impressions, engagements, video views, link clicks, reactions, comments and even subscriber gains/losses are now available in one place."
"What's new: Support reps can now respond to tickets and trigger multiple follow-up actions with a single click using Support Macros. Each macro combines a prewritten message with ticket-based workflow actions so teams can handle issues faster. What's new: HubSpot rolled out a redesigned CRM record timeline that makes it easier to track and review activities across your records."
HubSpot's September 2025 release prioritizes practical improvements that reduce errors and speed workflows. Social post and channel performance metrics now flow into the Custom Report Builder, making impressions, engagements, video views, link clicks, reactions, comments, and subscriber gains/losses available in dashboards. Teams can compare organic vs paid, analyze engagement by post type, identify top and bottom posts, and track subscriber growth alongside impressions. Support Macros let reps send predefined messages and trigger multiple ticket-based workflow actions with one click. The CRM record timeline features a threaded layout that visually connects related interactions for faster review. Replaceable Analyze tabs and AI boosts further streamline analytics and routine tasks.
Read at MarTech
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