"SK hynix has launched HBM-themed square corn snacks at 7-Eleven, because nothing explains bandwidth like carbs and chocolate. The edible chips take the form of honey-banana-flavored chocolate layered over savory, square-cut corn chips meant to resemble integrated circuits. The companies were clear on at least one point: both the name and the flavor were engineered to make customers think of high-bandwidth memory, an achievement in brand signaling previously thought impossible without PowerPoint."
"To spice things up (or sweeten, arguably), SK hynix and 7-Eleven will run a prize drawing event: consumers open their snack packet, peel off the sticker on the back, find the number printed behind it, and enter that number on the 7-Eleven app's event page. Behind this looms a pool of 1,500 prizes, including a single grand prize of ten don of pure gold. "Don," for those unfamiliar, is a traditional Korean unit of gold weight equivalent to 3.75 grams."
SK hynix partnered with 7-Eleven to release Honey Banana Mat HBM Chips, honey-banana-flavored chocolate layered over savory square-cut corn chips shaped like integrated circuits. The snack visually mimics CPU packages and is engineered to evoke high-bandwidth memory and brand association. A promotional prize draw requires consumers to peel a sticker, enter the printed number on the 7-Eleven app, and compete for 1,500 prizes including a grand prize of ten don of pure gold. HBM character figures styled as humanoid robots will debut in December to extend the collectible marketing and reinforce semiconductor-brand recognition.
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