Samsung's audio arm, Harman International, has acquired leading audio brands Bowers & Wilkins, Denon, Marantz, and Polk Audio from Masimo. This strategic move is set to significantly impact the high-end audio industry, with Harman already holding a strong portfolio after its $8 billion acquisition in 2017. With Bowers & Wilkins’ renowned designs, Denon’s digital audio legacy, Marantz’s warm vinyl sound, and Polk’s appeal for budget-conscious consumers, Harman is poised to leverage this group of brands. The acquisition raises eyebrows, particularly as Masimo, primarily a health tech company, acquired this audio collection without any prior expertise in the space.
This seismic shuffle in the world of fidelity, circuitry, and very opinionated listening habits marks a notable change in the high-end audio landscape.
Harman's new acquisitions are not lightweight; they carry a heritage of quality and innovation that changes how we view high-end audio.
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