"For marketers, it's a sign that AI's next frontier is making internal knowledge instantly accessible across campaigns, teams and tools. Doti AI, founded last year, describes itself as a "Work AI" company focused on breaking down knowledge silos across enterprise tools, including Slack, Jira, Notion and Salesforce. Its platform uses contextual AI to help teams surface information and automate internal responses-like answering questions in Slack channels without being asked twice."
"The Doti deal is the latest Salesforce acquisition focused on improving data quality, reliability and availability. Over the last two years, the company has bought Zoomin for structuring unstructured content, Own Company for data protection and compliance, Tenyx for AI voice agents, and, most significantly, Informatica for cloud data integration and governance. Each fills a role in building agents that can not only talk to customers, but also know what they're talking about."
Salesforce acquired Israeli startup Doti AI in a deal reported at around $100 million to enhance enterprise search and contextual access to internal knowledge. Doti AI focuses on breaking down knowledge silos across tools like Slack, Jira, Notion and Salesforce, using contextual AI to surface information and automate internal responses. The company launched last year and raised a $7 million seed round led by F2 Venture Capital. The acquisition complements Salesforce's recent buys aimed at data quality, protection, unstructured content structuring, voice agents and integration, enabling agents within Customer 360 to act with broader real-time context pulled from across the enterprise.
Read at MarTech
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