RateGain to Combine Sojern and Adara Under Single Brand - Exclusive

"RateGain is combining its two marketing technology acquisitions - Sojern, an ad platform that helps hotels get bookings, and travel-data network Adara - into one company operating under the Sojern brand. The entity will also absorb Demand Booster, a business that runs digital ads aimed at driving direct hotel bookings."

"As AI interfaces increasingly sit between travelers and travel brands, owning data that shows who is planning a trip - and using that to target ads and track bookings - is becoming more valuable."

RateGain is merging its marketing technology acquisitions—Sojern, an ad platform for hotel bookings, and Adara, a travel-data network—into a single entity operating under the Sojern brand. The consolidated company will also integrate Demand Booster, which runs digital ads to drive direct hotel bookings. This consolidation reflects the growing value of travel planning data as AI interfaces increasingly mediate interactions between travelers and travel brands. By combining these platforms, RateGain aims to create a more powerful tool for targeting advertisements and tracking bookings based on comprehensive travel planning insights.

Read at Skift