"Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you're using the Google Local Pack. The Google Local Pack displays top-ranked business listings in a user's local area. So, when searching for "hairstylists near me" or "Italian food in my area," a user sees their local best-ranked and reviewed listings for salons or Italian restaurants at the very top of the search results page, along with a map."
"These listings occupy a valuable space on the search results page, as the first items many users see and appear higher than traditional results. In fact, many users will click on one of those listings without scrolling down to view other results. Additionally, these listings provide a wealth of useful information, including contact details, business hours, address, website link, photos, and customer reviews. It even shows the business's busiest time of day."
"Appearing in the Google Local Pack for your area's relevant keywords makes it easier for potential customers to find your website and physical location. It's an extremely effective way to get ahead of your local competition. Local SEO strategies influence rankings. You're likely already doing some things right, but to boost your ranking, ensure you've checked every box and adjust your strategy as needed."
Google Maps and the Google Local Pack present top-ranked local business listings at the top of search results alongside a map, capturing user attention and clicks. Listings show contact details, business hours, address, website link, photos, customer reviews, and busiest times. Appearing in the Local Pack for relevant keywords increases discoverability of both the website and physical location, helping businesses outrank local competitors. Local SEO factors determine Local Pack rankings. Consistent, accurate Google Business Profile information—especially business name, address, phone number, and website—helps Google populate listings correctly. Maintain and fully complete the profile to improve ranking chances.
Read at Fast Company
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