Powering global growth: How AI localisation and human expertise are reshaping business expansion - London Business News | Londonlovesbusiness.com
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Powering global growth: How AI localisation and human expertise are reshaping business expansion - London Business News | Londonlovesbusiness.com
"London's business landscape has always moved in step with global markets. Capital flows in from every direction, startups scale outward as fast as they form, and established enterprises treat the city as a gateway between continents. But this constant movement depends on the factor of ability to communicate across markets with clarity, cultural accuracy, and speed. Artificial intelligence has rewritten the rules of global communication. Nowhere is this more evident than in the translation and localization sector,"
"AI localization solutions are accelerating the pace of international expansion, making product localization, business translation, and multilingual customer engagement not only faster but dramatically more cost-effective. Yet the companies winning the globalization race are not the ones relying on AI alone. They are the ones pairing automation with the precision of human translation, delivered through such skilled professional translation services as The Word Point, a technology-enabled translation company that understands both the opportunities and the limits of emerging tools."
London functions as a global gateway whose constant movement depends on clear, culturally accurate, and speedy cross-market communication. Artificial intelligence has transformed translation and localization, enabling rapid first-pass content generation, automated customer query translation, multilingual product documentation at creation, and instant distribution of onboarding and training materials. Market entry costs have fallen largely because technology reduced linguistic barriers over the last decade. The most successful companies pair AI automation with professional human translation to preserve nuance and precision and to secure a sustainable strategic advantage in international expansion.
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