"Oracle today announced more role-based AI agents for revenue teams using Oracle Fusion Cloud Applications. The new agents are embedded within marketing, sales and service processes to provide insights into unified data, help automate processes and deliver predictive insights. Like the previous batch of AI agents Oracle announced in October 2025, there are agents for marketing, sales and customer success professionals in the latest release. The agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost."
""What we're telling our customers to do is think big, start small and act fast," Pinkerton told MarTech. "If you think big about what AI means, it does mean, in practice, marketers are going to be able to do a lot more stuff. They're going to spend more time doing things like thinking big thoughts, collaborating, managing exceptions, looking for patterns... a lot more of the creative aspects of marketing than the hard-core, operational, grind-it-out work they have to do now.""
Oracle announced additional role-based AI agents for revenue teams within Oracle Fusion Cloud Applications. The new agents are embedded in marketing, sales, and service processes to surface insights from unified data, automate routine processes, and deliver predictive analytics. The agents are prebuilt and natively integrated into Fusion Applications at no extra cost. Oracle advises customers to adopt AI incrementally — think big, start small, act fast — enabling marketers to focus on creative and strategic work while agents handle operational tasks. Oracle positions these agents to operate across Oracle applications beyond the martech stack to expose and address organizational data silos.
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