"Through this experience, I have learned that healthy and fair advertising is actually a good thing for the industry. It helps brands reach people, and it helps people find what they are looking for. When ads are well-executed, they are great content. There have been amazing pieces of advertisement across history, and when you pair great ads with great products, magic happens."
"The first screenshots show a safe and expected approach: a user starts a conversation around a specific vertical, the model gives a standard AI answer, and then it shows an ad related to the conversation keywords. This replicates the model used in other media platforms by capturing signals and showing inventory that matches them. It's a safe starting point, but it feels simplistic considering the possibilities of AI."
"The immediate reaction from many is that ads in ChatGPT will harm the user experience. I think that if the strategy is well executed, it could improve the quality of recommendations. My rationale is based on the data source. When platforms create an ad ecosystem, they have a real incentive to digest merchant catalogs, local service listings, and travel databases. Once this content is set up for advertisers, it can be used to power general responses, too."
A product designer with four years in digital advertising for tech enjoys the challenge and sees healthy, fair advertising as beneficial. Well-executed ads help brands reach people and help people find what they are looking for, and when paired with great products they can create exceptional outcomes. ChatGPT began testing ads within conversations using a straightforward model: capture conversation keywords, provide a standard AI response, then show a related ad. That initial approach is safe but simplistic; ads should be treated as high-utility content that enhances the experience rather than interruptions. An ad ecosystem incentivizes platforms to ingest merchant catalogs, local service listings, and travel databases, producing fresher, more reliable metadata. Direct integration with business databases can ensure up-to-date product and local service information for recommendations.
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