Recent filings in the FTC's antitrust lawsuit against Meta reveal that CEO Mark Zuckerberg and other executives perceive TikTok as a significant competitive threat. They acknowledged their platforms, Facebook and Instagram, are losing engagement to TikTok, which fosters a unique sense of community among users. Adam Mosseri noted that TikTok's singular focus on video is outpacing Meta's traditional social media model. Furthermore, TikTok's growth trajectory suggests it could even surpass YouTube, as seen in data showing increased watch times among younger audiences.
Zuckerberg acknowledged Facebook's status as a 'challenger,' expressing concern over TikTok's stronghold on social media mindshare and engagement.
Mosseri highlighted TikTok's dominance in video engagement, suggesting the platform could surpass YouTube, impacting both social media and traditional content consumption.
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