Recent revelations from a Federal Trade Commission filing illustrate that Meta's top executives, including CEO Mark Zuckerberg and Instagram head Adam Mosseri, believe TikTok poses a serious challenge to their platforms. In internal communications, Zuckerberg referred to Facebook as a "challenger" that has lost its momentum, while Mosseri predicted TikTok's rise over YouTube. Data indicates TikTok's average watch time surpassed YouTube's, especially among younger demographics. Concurrently, the FTC's antitrust case argues that Meta's acquisitions have stifled competition, cementing its dominance in social networking.
Zuckerberg described Facebook as a "challenger" that has "lost the mindshare and momentum," acknowledging TikTok's influence in social media.
Mosseri suggested that TikTok is not only surpassing Facebook but foreshadowing a future where it outpaces YouTube as the main video platform.
The latest studies indicate that TikTok is outperforming YouTube in terms of average watch time, particularly among younger audiences.
The U.S. government's antitrust lawsuit asserts that Meta has violated competition laws by consolidating power through acquisitions, particularly of Instagram and WhatsApp.
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