Product research and buying decisions increasingly begin with AI assistants instead of search engines. Brands can gain visibility in AI-generated recommendations without appearing in the dashboards used for daily SEO monitoring. Traditional SEO tools track Google rankings, but they do not measure whether a brand is mentioned or where it appears in responses from large language models. Moz has responded with an AI SEO Toolkit inside Moz Pro, adding tools to track LLM visibility. The AI Visibility dashboard lets users enter a brand name, define mention terms, select up to three competitors, and monitor how often and where the brand appears in ChatGPT and Gemini responses. It also compares mention share over time to show the impact of content, launches, and press coverage.
"When someone searches Google, you can see exactly where you rank. When someone asks ChatGPT for a software recommendation, you have no idea whether your brand comes up at all. That gap is widening, and most rank-tracking tools were not built to close it."
"A growing share of product research and buying decisions now starts with an AI assistant rather than a search engine. The brands showing up in those responses are gaining ground quietly, without leaving any trace in the dashboards marketing teams check every morning. Traditional SEO tools measure a world that is changing faster than most tool roadmaps can follow."
"Moz, which has tracked search behaviour for over 20 years, has responded directly to this shift. Its AI SEO Toolkit, built into Moz Pro, adds three tools designed to close the gap between traditional SEO and LLM visibility, without requiring a separate platform or a second login."
"The centrepiece is the AI Visibility dashboard. You enter your brand name, specify which terms count as mentions, add up to three competitors, and the tool begins tracking how your brand appears in responses from ChatGPT and Gemini. The dashboard shows not just whether you are mentioned, but where in the response you appear."
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