"Key stat: 54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise. Beyond the chart: Use this chart: Drop this into your next digital strategy review to show stakeholders the GEO timeline pressure. Use it to benchmark your team's implementation plans against the majority."
"If you're not targeting full GEO implementation within six months, you're falling behind most of your competitors. Related EMARKETER reports: Methodology: Data is from the November 2025 Scribewise "GEO Readiness Report: How Marketers Are Embracing AI Search Disruption." 205 US executive leaders and marketing managers working at professional services firms were surveyed online during September 18-29, 2025."
"To qualify, respondents were required to be familiar with their organization's content creation and digital marketing strategy and the final sample included only qualified professionals after screening for data integrity and disqualifying ineligible respondents."
Scribewise data from September 2025 shows 54% of US marketers plan to fully implement generative engine optimization (GEO) within three to six months. The chart is intended to demonstrate GEO timeline pressure and to benchmark team implementation plans against the majority. Organizations that do not target full GEO implementation within six months risk falling behind competitors. The study surveyed 205 US executive leaders and marketing managers at professional services firms online from September 18–29, 2025. Respondents were required to be familiar with their organization's content creation and digital marketing strategy, and responses were screened for data integrity.
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