"As we enter the eighteenth year of the 21st century however, the incredible rate of technological progression over the past two decades has propelled us to that 'one day' today. Yes, the gadgets on display in the CES exhibition halls, located just off the Las Vegas Strip, still reveal rather more about the potential, rather than the actuality, for technology to fully merge with our environments and our physical bodies - anticipating our every need and making key decisions for us."
"CES exhibits show us that beyond paid media, a cognitive layer is expanding rapidly across the digital landscape, creating an urgent need for new specialists with specialisms in areas such as retail algorithms and how to influence the everyday purchasing decisions made by Virtual Personal Assistants. This only serves to reinforce the view that retail and media are moving ever closer together."
CES technology demonstrates that rapid technological progression has turned futuristic concepts into present realities. Gadgets still reveal more about potential than actuality, showing how technology could merge with environments and bodies to anticipate needs and make decisions. A cognitive layer is expanding across the digital landscape beyond paid media, creating urgent demand for specialists in retail algorithms and methods to influence Virtual Personal Assistants' everyday purchasing decisions. Retail and media are converging as a result. Agencies and marketers must evolve quickly to keep pace, with marketing technologists playing a pivotal role in the new agency model.
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