"Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one "Sponsored results" label, and then at the bottom, there is a "Hide" and then "Show" button. This is exactly what Google launched two months ago, which we have been seeing causing lots of accidental clicks on search ads."
"You can see, that second sponsored result does not have an ad label on it, because it is "grouped" with the first ad and you can hide them you scroll past it with the "hide" button. Here is what it looks like when it is open by default, with the ability to hide the sponsored results: After you hide the results, you can then click "Show" to show the ads again:"
Microsoft is testing grouping multiple Bing search ads under a single "Sponsored results" label with a Hide button at the bottom and a Show button to reveal them. Grouped sponsored entries can lack individual ad labels because they are associated with the first ad, enabling users to hide the entire grouped block. The feature appeared in publicly shared screenshots and a GIF. The design mirrors Google’s rollout from two months earlier and has been linked to increased accidental clicks and criticism for being deceptive.
Read at Search Engine Roundtable
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