"First off, on Reels promotions. Meta's expanding Reels trending ads to more advertisers, which enables marketers to place their ads alongside popular Reels content. As explained by Meta: Reels trending ads use AI to curate the most trending and culturally relevant Reels inventory, delivering advertisers access to highly engaging, brand-safe video content that puts their brand where culture happens. Available lineups include all overall trending content or specific categories like animals & pets, beauty & fashion, cars, sports, with more to come next year."
"As you can see in these examples, you'll soon have more options for your Threads promotions, including 4:5 rendering for single image and video ads. Threads catalog ads, meanwhile, will work as an expansion of Meta's Advantage+ catalog promotions, providing another means to expand your campaigns. Finally, Meta will also enable brands that don't have a Threads account to expand their Instagram or Facebook campaigns to Threads, by using their Facebook and IG posts as the basis for their Threads promotions."
Meta expanded Reels trending ads to more advertisers, enabling placement alongside popular Reels content. Reels trending ads use AI to curate trending, culturally relevant Reels inventory and provide access to engaging, brand-safe video content across overall and category lineups such as animals & pets, beauty & fashion, cars, and sports. Initial tests showed a +20% boost in unaided awareness, and availability will be via Meta sales representatives. Threads gains carousel ads, expanded image formats, 4:5 rendering, and catalog ads tied to Advantage+ catalog promotions. Brands can extend Instagram and Facebook campaigns to Threads without a Threads account. Meta also introduced value rules for awareness and engagement objectives to guide AI-powered ad targeting.
Read at www.socialmediatoday.com
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