"Meta has announced some updates for its Creator Marketplace, which enables brands to find relevant creators to work with on paid partnership campaigns. And there are some handy additions here, including updated creator recommendations, based on creators who follow your brand or have previously engaged with your posts, ad performance indicator badges which are reflective of each creator's audience, and whether Meta's system thinks they'll be interested in your products, while Meta's also expanding access to the tool."
"including updated creator recommendations, based on creators who follow your brand or have previously engaged with your posts, ad performance indicator badges which are reflective of each creator's audience, and whether Meta's system thinks they'll be interested in your products, while Meta's also expanding access to the tool. First off, on improved recommendations. Meta says that businesses will now be shown recommendations for creators to work with based on those creators' past interactions with your brand and products."
Creator Marketplace now offers improved creator recommendations based on creators who follow a brand or have previously engaged with the brand's posts. The platform adds ad performance indicator badges that reflect each creator's audience and signal whether Meta's system predicts audience interest in a brand's products. Businesses will be shown recommendations specifically tied to creators' past interactions with the brand and its products. The updates aim to make it easier for brands to identify relevant creators for paid partnership campaigns. Access to the Creator Marketplace is being expanded to more businesses to increase partnership opportunities.
Read at Social Media Today
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