"At Locala, we're on a mission to make consumer insights and multi-location advertising easy. We are an omnichannel advertising platform that leverages consumer insights and machine learning AI to help marketers efficiently plan, buy, and measure multi-location campaigns on a global scale. We recently launched two new features on our insights platform that provide even more in-depth consumer insights to our clients."
"From a technical standpoint, Traffic Share represents the visit share percentage of an industry that is earned by a particular brand. But let's break it down in simpler terms: Traffic Share acts as your compass, revealing the domains where you're thriving and illuminating areas where there's room to grow in comparison to your competitors. Leveraging Locala's mobility data, we can conduct an analysis of the consumer journey relative to a brand's network of physical store locations, evaluating traffic share rankings."
Locala is an omnichannel advertising platform that uses consumer insights and machine learning to plan, buy, and measure multi-location campaigns globally. Two new features — Traffic Share and Media Receptivity — deliver deeper consumer insights for local and national optimization. Traffic Share calculates a brand's visit-share percentage within an industry, revealing strong and weak market domains and informing local media segmentation for expansion and conversion. Media Receptivity identifies the optimal media mix at the store level to maximize campaign results. Locala leverages mobility data to analyze consumer journeys relative to store networks and prioritize market-specific media strategies.
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