Locafy reported that its Answer Engine Optimization products achieved a 76% visibility rate across AI search platforms for State Farm agency clients. The analysis covered 128 independent agencies that had been clients for more than 60 days, measuring performance across 101 insurance-related keywords. The study generated 2,661 AI search queries across three AI search platforms. Results showed 98% of agencies achieved one or more top three rankings, and only two agencies were invisible across all providers for an entire keyword set. Average ranking position was 2.9 in ChatGPT. Visibility rates varied by platform, with ChatGPT at 77%, Claude at 80%, and Gemini at 71%. Locafy also reported top 10 appearances 65% to 75% of the time and cited multiple number one rankings for common insurance search terms.
"The analysis examined 128 independent State Farm agencies that had been clients for more than 60 days. The study measured performance across 101 insurance-related keywords, generating 2,661 AI search queries across three AI search platforms. The company reported that 98% of agencies achieved one or more top three rankings, while only two agencies out of 128 were invisible across all providers for an entire keyword set. The average ranking position was 2.9 in ChatGPT across all keywords and agencies."
"Platform-specific results showed ChatGPT achieved a 77% visibility rate, Claude reached 80%, and Gemini achieved 71% visibility. Agencies appeared in top 10 results 65% to 75% of the time across all three AI search engines. The strong product performance comes as Locafy faces financial headwinds, with revenue of $2.1 million in the last twelve months and a gross profit margin of just 10%."
"Locafy said agencies achieved multiple number one rankings for search terms including "insurance agency," "State Farm quote," "State Farm agent," "car insurance," and "insurance agency near me." The company plans to launch Poseidon, an Answer Engine Optimization platform, in June 2026. Locafy recently introduced an AI Citation product designed to improve visibility in AI-generated search results."
""These results exceeded our expectations," said Gavin Burnett, CEO of Locafy. According to InvestingPro analysis, the company remains unprofitable, though investors have responded positively to the operational progress with shares gaining 28% over the past six months."
Read at Investing.com Australia
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