"Outside of the Designated Countries, the U.K., and California, LinkedIn also receives data from its affiliate, Microsoft, about activity on their and their advertisers' sites and apps, including through use of technology similar to the LinkedIn Insight Tag. LinkedIn can use this information to improve its ability to reach an advertiser's target audience as well as to improve ad performance and provide aggregate reports about advertising campaign performance to advertisers."
"Which could be valuable. Microsoft has its own Universal Event Tag (UET) for ad performance tracking, which records what customers do on various websites, and shares that information back to Microsoft. That enables Microsoft to track conversion activity and other behavioral data, which LinkedIn will seemingly now be able to incorporate into its own ad offering."
Outside of the Designated Countries, the U.K., and California, LinkedIn receives data from its affiliate Microsoft about activity on Microsoft and advertisers' sites and apps through technologies similar to the LinkedIn Insight Tag. Microsoft operates a Universal Event Tag (UET) that records customer behavior across websites and shares those signals back to Microsoft. LinkedIn can combine Microsoft-provided signals with its own data to better reach advertisers' target audiences, improve ad performance, track conversion activity, and produce aggregate reports on campaign performance. The data sharing enables LinkedIn to incorporate conversion and other behavioral metrics into its ad offering outside the specified jurisdictions.
Read at Social Media Today
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