"Users will be able to combine multiple selections from the same event into one bet, rather than using pre-set accumulators. That allows for more flexibility and choice when it comes to outcomes, including both race winners and more precise selections about performance. They can also be combined with other sports, meaning you can bet on multiple events in one go."
"It mimics the online sports betting atmosphere of filling up a digital betting slip with various wagers on one event. Odds are updated in real-time as selections are made, reaching up to 100,000/1. Entain has also confirmed plans to launch new gambling markets ahead of big horse-racing festivals to allow for more choice at the most exciting times of the year in the sport."
""The beauty of race day is the variety of outcomes - from underdog stories to photo finishes," said Jamie Crossfield, Sportsbook Director at Entain UK, who is responsible for Ladbrokes and Coral. " Racing Bet Builder captures that excitement and gives customers more freedom to back their instincts. It's a smarter, more satisfying way to bet on racing.""
Entain launched the Racing Bet Builder across Ladbrokes and Coral in the UK and Ireland, available online and in betting shops. Customers can combine multiple selections from the same race into a single personalized bet instead of using pre-set accumulators. The feature supports win, place, and distance markets and allows mixing with other sports markets. Odds update in real time as selections change, with potential returns up to 100,000/1. Entain plans to add new gambling markets ahead of major horse-racing festivals to increase choice during peak events and attract both existing and new bettors.
Read at ReadWrite
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