The U.S. Justice Department is moving forward with plans to break up Google's advertising technology operations, citing the company's monopoly status. During a recent court hearing, a government attorney emphasized the need for Google to divest certain ad tools to reduce its market dominance. This development comes just months after another lawsuit focusing on Google's search monopoly. The government's aim is to ensure a more competitive market, while Google contends that such actions could undermine privacy and security, illustrating the ongoing tension between regulation and innovation in tech.
The Justice Department laid out its road map on Friday to break up Google's advertising technology empire, marking a significant step in legal actions against the company.
Julia Tarver Wood stated that leaving Google with 90 percent of publishers tied to them is, frankly, too dangerous for the market and competition.
Google's legal team argues that a breakup would conflict with previous legal precedents and could result in a loss of privacy and security protections for users.
The latest request from the Justice Department to divest parts of Google's business could fundamentally alter the structure of the $2 trillion company.
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