"By combining our Virtual Sports expertise with bet365's global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup."
"Bet Builder tools allow bettors to combine several outcomes from a single match into one customized wager. In traditional sportsbooks the feature powers same-game parlays, where multiple selections from the same event are bundled together. Bringing that mechanic into virtual sports should help bettors to design more personalized wagers while keeping them more engaged with the simulated events."
Inspired Entertainment and bet365 have renewed their multi-year collaboration focused on virtual sports expansion and digital product development. The partnership will enhance virtual sports betting by introducing live-match-style features to simulated wagering. A key initiative involves upgrading the Virtual Soccer product with Bet Builder functionality, enabling bettors to combine multiple outcomes into customized wagers similar to same-game parlays. This feature will launch before the 2026 FIFA World Cup, a peak betting period. Both companies aim to narrow the gap between real sports betting and virtual sports wagering by incorporating familiar sportsbook mechanics into the digital environment, increasing player engagement and personalization.
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